Beauty Industry

Caribbean Inspired Line Launches

Joliette is a new brand of Caribbean inspired hair and skin products.

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By: Jamie Matusow

Editor-in-Chief

A new brand of Caribbean inspired hair and skin products has launched – Joliette.

The brand was created by UK-based mother and daughter duo Joliette Sutherland and Alicia Thornthwaite, and are sold through the online store, AfroDeity. The products are formulated with natural ingredients inspired by the Caribbean, including herbs, oils and butters.

The brand’s most popular product is Joliette Curl Me Soft, a light shea butter and aloe vera based leave-in conditioner that comes in three varieties. It is packaged in a jar with a jold lid (shown.)

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